Joe Arvai is the Director of the Erb Institute, and Max McGraw Professor of Sustainable Enterprise in the School of Natural Resources & Environment, and the Ross School of Business, at the University of Michigan. In addition to his position at the U of M, Joe is a Senior Researcher at the Decision Science Research Institute in Eugene, OR, and he is an Adjunct Professor in Engineering and Public Policy at Carnegie Mellon University in Pittsburgh, PA. Joe is an internationally recognized expert in the risk and decisions sciences; his work has two main areas of emphasis: First, his research is focused on advancing our understanding of how people process information and make decisions, with a specific emphasis on how people make tradeoffs. Second, Joe and his group conduct research focused on developing and testing decision-aiding tools and approaches that can be used by people to improve decision quality across a wide range of environmental, social, and economic contexts. His research is applied, and accounts for decision-making by a broad spectrum of public and stakeholder groups, as well as by technical experts, business leaders, and policy makers. In addition to Joe’s academic work, he is a member of the U.S. Environmental Protection Agency’s Chartered Science Advisory Board, and is a member of the U.S. National Academy of Sciences’ Board on Environmental Change and Society.