Nigel P. Melville is an Associate Professor of Information Systems at the Stephen M. Ross School of Business, University of Michigan. Professor Melville has over 20 years of experience researching, teaching, and consulting in the area of value generation with information systems. His research has been cited more than 5000 times and his blog examining how digital transformation can enable environmentally sustainable operations has more than 61000 views. He collaborates with global organizations as they seek to apply digital technologies such as big data to enable new business models and enhance growth and competitiveness. Professor Melville teaches MBA courses on digital transformation and service innovation management. His expertise has been sought by publications such as the New York Times and international conferences such as Net Impact. Professor Melville earned a BS in electrical engineering from UCLA, an MS in electrical and computer engineering from UC Santa Barbara, and a PhD in management from UC Irvine.