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What Are the Tipping Points for EVs?

On Wednesday and Thursday, July 15-16, 2020, 9:00 am – noon, Automotive Futures held this year’s Powertrain Strategies for the 21st Century conference. Featuring top experts from academia, industry and the automotive analysis community, the event explores the multiple factors faced by manufacturers, suppliers, dealers, consumers and policymakers that will tip the scales toward electric vehicle adoption in the years ahead. Held online this year, registration is free for U-M students, faculty and staff.

The conference is moderated by Bruce Belzowski, Managing Director, Automotive Futures. He discussed an analysis of powertrain strategies of nine companies selling in the United States and also presented results from the 2020 Powertrain Strategies for the 21st Century survey.

Other speakers include: 

DAY ONE

Michael Safoutin, Engineer at the US Environmental Protection Agency, will review some recent EPA research on EVs as well as his recent research on issues related to electric vehicles.

Xavier Mosquet, Managing Director and Senior Partner, Boston Consulting Group, will discuss the results from his group’s recent research on EV tipping points.

Janghwan Shin, Research Fellow, Business Strategy Department, LG Economic Research Institute, will talk about his views about the future of EVs over the next five years, and the impact EVs will have on the automotive battery industry.

Karim Hamza, Principle Engineer, and Ken Laberteaux, Senior Principal Scientist at Toyota North America R&D will discuss their recent research results that focus on the time it will take for EVs to reach price parity with internal combustion engine vehicles.

DAY TWO

Michael McCarthy, Chief Technology Officer for the California Air Resources Board, will discuss new areas of EV rulemaking, and progress toward the 2025 ZEV mandate.

Thomas Miller, General Manager – Emerging Regulations and New Technology Research will provide a supplier perspective on the near term electrification of internal combustion engines as well as the longer term view of pure EVs.

Mike Dovorany, Vice President, Automotive and Mobility at Escalent , will share insights from EVForwardTM, the largest and most comprehensive study of future EV buyers. Mike will describe the six EV buyer types discovered in the study and talk to their key role in EV tipping points.

Sergio Muniz, Associate Professor, Technology Center/Transportation Department at the University of Parana, Brazil, will present the results of our latest research on EV performance in the US, China, and the EU.